
There are no oak trees to be found in this movie, or indeed much of anything in the way of vegetation. My hope is that it survives long enough for evolution to produce oak trees, although don't get me started on which came first, the acorn or the oak. For that matter, even this acorn is never eaten just as well, because I for one would sorta miss it, after all it's been through. If it takes Scrat that long to secure one acorn, one wonders how many eons it took him to discover he liked to eat acorns in the first place. If this is the same acorn we first saw Scrat pursuing, it is a remarkable nut indeed, having survived a decade's wear and tear. This is no time to start putting the series to the test of realism.Ī pre-title sequence, which I vaguely recall appearing in an earlier film in the series, puts the blame for the continental breakup on Scrat the squirrel, who you will recall is obsessed with an acorn. Our planet's original great big single continent began to break up and drift apart into the modern continents a few hundred million years before any of these creatures evolved, but never mind. Making the title even more interesting and compelling to the end user, Scrat’s Nut Hunt also features real-world prizes that may be won based on the type and amount of nuts a particular user has collected.This fourth installment in the " Ice Age" series continues its hopeless confusion of geological time on Earth. To collect the nuts, users simply shake their mobile device. Using location proximity values, players will be able to see a virtual nut if they are within 100 meters of it’s predetermined geographic location. Upon launching the title, users are presented with a well-branded and clean augmented reality view.

By pushing the boundaries of “expected” and utilizing Wikitude’s SDK, the residents of the Benelux region have been delighted with an augmented reality game featured the beloved Scrat and his insatiable quest for acorns. With market saturation, Ice Age 4 sought to make themselves stand out from the crowd. Given the commercial success of such a film, the merchandising and post-release promotional materials are seemingly endless.

As of December 29th 2012, the film has garnered $875,115,339 in global revenues, and has delighted millions of children, adults, and everyone in between, around the world.

Ice Age: Continental Drift, or Ice Age 4 as it’s known internationally has been nothing short of a box office smash hit.
